The co-founder, Mr. Ker Meng Soon, stepped into the food industries 6 years ago under- employed in a pastes processing company at his age of 24 years old. Since then he has become actively involved in the key area of purchasing, production, operation, maintenance, logistics and warehousing. Throughout his many years of experience in dealing with various suppliers, he realised that in getting a consistent supply of purity, genuine and quality spices and herbs at a competitive price from the marketplace is an enormous challenge.

Despite that, being a passionate, responsible and committed to strive for excellence person, he worked even harder than ever before, by visiting the growers, importers, wholesalers, retailers, manufacturers, end-users and consumers which later has gained him a deep insight and better understanding into herbs and spices sectors from growing, sorting, drying, distributing, and processing.

With his well-rounded skills in various business functions and widespread experience in the food industry, his former boss, also his mentor, has inspired him to kick-start his own company.